Importance of responsive website design

What is responsive website design?

Websites appear on laptops, desktops, mobile devices and tablets. Furthermore, browsers (Google, Yahoo etc.) also have varying displays. Responsive website design refers to the ability of your website to beautifully display across each of these. But why is it important? Your website has a purpose, a goal. Deliver information? Sell products or services? Create leads for your business? These goals can only be fulfilled when your website is functioning perfectly at every possible place your customers will see it.

Google cares about responsiveness

Google rewards websites that provide the best possible user experience. In 2015, adding responsive website design as part of its search engine ranking. Since then it has only added to this with several updates continuing to focus on this. Google measures the positioning of every element on your site continuously, judging breaks, readability and much more. At the end of the day, Google aims to provide the best possible experience through highly relevant search results. It expects its tenants to maintain this experience with user-friendly, readable and engaging web design.

Mobile continues to grow

52% of all internet traffic is on a mobile device, a figure that continues to grow year upon year. Potential customers also need to come into contact with your business at least 7 times before they can make a buying decision. These users may visit on desktop and then on mobile the following day. What experience are you giving them? Have you delivered the same beautiful, clear and engaging experience as you did on mobile? Customers choices, in terms of devices, browsers and business offerings are gowning exponentially. Ensure your business has the best chance of its achieving its goals when you focus on your web design.

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